Three months after starting his GTM engineering agency, Kaan Un already has two clients and more potential customers in his pipeline. He believes the emerging role could offer a six-figure career path for people who can combine technical skills with sales and marketing knowledge.
Kaan estimates that GTM engineers in the US earn between $135,000 and $220,000 a year, with prominent practitioners potentially earning more. For people running agencies, he says the earning potential can be considerably higher, although agency work comes with less job security.
“Right now, I would say, it is around six figures what a GTM engineer makes in a company,” he says. “For a GTM engineering agency, it goes a lot higher than that.”
GTM engineering is still new enough that he did not initially set out to build a career around it. He came across the role while teaching B2B founders how to use sales and marketing tools.
David Adubiina
Who is a GTM engineer?
Kaan began running Clay Club events around January with a friend from HubSpot. The idea was to teach people how to use the tools needed to run outbound campaigns for their B2B businesses.
“What we originally envisioned with that is, just teach the tools that people need to learn when they want to do outbound for their B2B business,” he says.
After running the events, he realised the work he was teaching already had a name.
“What I started, I figured out I was doing something called GTM engineer,” he says.
The role sits around the systems that connect sales and marketing activities. Kaan describes it as the automation behind things such as email campaigns, LinkedIn outreach, newsletters, and customer notifications.
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