Joey Tran opened Claude Design with a full Pro plan token allocation. Five minutes later, 77% of it was gone. She hadn't asked it to make anything yet. The AI design tool was reading through her design system files, converting colours and typography rules into tokens it could reuse.
After that preparation phase finished, she finally asked it to generate five UI pages in HTML. That work consumed the remaining 23% of her weekly limit. Building the actual interface in total costs a fraction of what loading her brand guidelines did.
"There is no transparent token usage in Claude Design, so I don't know exactly how many tokens it burned," she told Techloy in a recent interview. The interface just showed her weekly limit dropping while Claude processed her repository. Setup ate 77% of her Pro plan tokens in those first five minutes.
She tested it again on the Max 5x plan with higher limits. Same task, different scale. It used 15% of that tier's allocation. The ratio stayed consistent.
Anthropic launched Claude Design on April 17, 2026 through its experimental Anthropic Labs division. It's built on Claude Opus 4.7 and converts your text prompts into prototypes, slide decks, and marketing materials. You access it through Claude.ai if you pay for Pro ($20/month), Max, Team, or Enterprise. Free users can't access it, and Enterprise teams must manually enable it, as it is turned off by default.