Chattybao, an India-based startup enabling e-commerce and making it more possible for people to purchase and order online via WhatsApp, has raised $5 million in its new funding round led by Vertex Ventures Southeast Asia and Info Edge Ventures.

  • Chattybao connects users to local stores and provides a shopping experience through WhatsApp.
  • Through the startup's offering, users can discover, chat, order, and get home delivery from local merchants, without having to download new apps.
  • The startup is helping local merchants to compete better with online players in India.
  • 7Square Ventures and other angel investors participated in the round.