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Insights Tech in India

India’s Smart TV shipments up 38% YoY in Q3 2022

India’s smart TV shipments grew 38% YoY in Q3 2022, according to the latest research from Counterpoint, with smart TV contribution to overall TV shipments reaching its highest-ever share of 93% during the quarter. The growth was primarily driven by festive season supplies for meeting the strong pent-up demand,

Emmanuel Oyedeji profile image
by Emmanuel Oyedeji
Updated
India’s Smart TV shipments up 38% YoY in Q3 2022
Photo by Marques Kaspbrak / Unsplash

India’s smart TV shipments grew 38% YoY in Q3 2022, according to the latest research from Counterpoint, with smart TV contribution to overall TV shipments reaching its highest-ever share of 93% during the quarter.

The growth was primarily driven by festive season supplies for meeting the strong pent-up demand, multiple new launches, discount events, and promotions.

Emmanuel Oyedeji profile image
by Emmanuel Oyedeji
Updated

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