India’s Smart TV shipments up 38% YoY in Q3 2022
India’s smart TV shipments grew 38% YoY in Q3 2022, according to the latest research from Counterpoint, with smart TV contribution to overall TV shipments reaching its highest-ever share of 93% during the quarter.
The growth was primarily driven by festive season supplies for meeting the strong pent-up demand, multiple new launches, discount events, and promotions.
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