The campaign brings the Spanish soccer star into INMOTION’s global electric riding push, spotlighting the RS JET electric scooter and P6 electric unicycle.

INMOTION is bringing a global soccer name into the electric riding market.

The electric scooter and electric unicycle brand has named Spanish striker Álvaro Morata as its global brand ambassador, launching a campaign built around movement, control and the next generation of electric riding.

The partnership places Morata at the center of INMOTION’s broader push to bring high-performance electric riding to a wider global audience. Instead of presenting scooters and electric unicycles only as enthusiast hardware, the campaign connects the products to ideas that are easier for everyday riders to understand: balance, timing, freedom and confidence in motion.

“Movement is part of who I am,” Morata said. “On the pitch, I look for control, timing and flow. That is what I feel with INMOTION: a ride that feels intuitive, powerful and alive.”

Why INMOTION Chose A Soccer Star

Athlete partnerships are common in consumer tech, but INMOTION’s campaign is built around a direct connection between sport and electric riding.

For a forward like Morata, movement is not just about speed. It is about reading space, adjusting balance, changing direction and reacting quickly under pressure. INMOTION is using that same language to explain how its electric riding products are designed to feel: responsive, controlled and natural.

That connection is especially relevant for electric unicycles, where rider control is based on body movement. Riders lean forward to accelerate and lean back to brake, creating a more intuitive relationship between the rider and the machine.

By using Morata as the face of the campaign, INMOTION is positioning its products not only as advanced electric vehicles, but as extensions of natural movement.

RS JET Scooter And P6 Unicycle Lead The Campaign

The campaign features two INMOTION products: the RS JET electric scooter and the P6 electric unicycle.

The RS JET represents INMOTION’s electric scooter lineup, combining power, stability and practical usability for riders who want more from urban electric riding. For many consumers, electric scooters have become one of the most familiar forms of short-distance transportation, especially for daily city rides to more demanding urban routes.

The P6 highlights INMOTION’s flagship electric unicycle category, which remains more niche but has developed a strong following among performance riders. The model features a 235V platform, hydraulic suspension and app-based ride customization, showing the company’s focus on engineering, control and rider experience.

Together, the two products show how INMOTION is trying to cover both sides of the electric riding market: practical electric scooters for broader users and high-performance electric unicycles for riders who want a more immersive form of movement.

From Enthusiast Hardware To Lifestyle Mobility

INMOTION was founded in 2012 and has built its brand around electric riding. Its larger message is not only about transportation, but about making movement feel cleaner, responsive and enjoyable.  

That shift matters as personal electric vehicles continue moving from niche communities into more mainstream consumer tech conversations. For years, the category has often been marketed through specifications such as motor power, battery capacity, suspension systems and range. 

Those details still matter, especially for performance riders. But mainstream adoption also depends on whether consumers can understand the emotional and practical value of the product. INMOTION’s Morata campaign appears designed to bridge that gap.

The company is using a globally recognized athlete to make electric riding feel more intuitive, emotional and connected to everyday life. For urban riders, that means a cleaner and more flexible way to move through the city. For performance riders, it means control, responsiveness and capability. For casual consumers, it turns electric scooters and unicycles into part of a broader lifestyle around movement.

“INMOTION has always believed electric riding should be intuitive, well-engineered and exciting,” said Mike Liu, spokesperson for INMOTION. “Álvaro embodies the same qualities we design for: focus, precision, confidence and the courage to keep moving forward. With this partnership, we want more people to experience life in motion.”

What This Means For Electric Riding

The Morata partnership reflects a broader trend in consumer technology: mobility brands are no longer speaking only to early adopters. They are also trying to reach everyday users who may not follow product specifications closely but do understand convenience, freedom and lifestyle value.

For INMOTION, the campaign gives the brand a recognizable global figure at a time when electric scooters, electric unicycles and other personal electric vehicles are competing for attention in crowded urban mobility markets.

It also gives the company a way to present its products beyond the usual hardware conversation. Rather than leading only with speed, battery or suspension, INMOTION is leading with a more universal idea: better movement should feel natural.

The campaign is expected to roll out globally across digital, retail and community channels in 2026.

As with any personal electric vehicle, riders should follow local laws, ride only where permitted and wear appropriate protective equipment.