Subscription-based music streaming service, TIDAL owned by American music rapper, Jay-Z has made its foray into the African market through a partnership with Africa’s leading telecommunications operator, MTN.
The music streaming service, which has launched in Uganda, provides MTN Uganda over 10 million subscribers a variety of options for a data-inclusive TIDAL membership as part of their mobile plan to gain access to exclusive high-quality streaming music, videos, concerts, livestreams and original content available on TIDAL.
According to Lior Tibon, COO of TIDAL,
“Africa is a continent that has long been an inspiration for music heard around the world and TIDAL is excited to highlight the vibrant musicians on our platform. TIDAL is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration.”
The partnership, which is expected to be rolled out in other MTN operations across Africa, comes with an array of membership options where customers can tap into one, three, seven and 30-day memberships, all of which include data and a free 30-day trial for all first-time members.
MTN customers in Uganda will be able to subscribe to TIDAL using MTN Mobile Money and can sign up for any subscription package by dialling *165*66# via their mobile phones.
TIDAL is available in more than 52 countries and boasts over 57 million songs and more than 233,000 high-quality videos.