Mark Cuban Thinks Small Businesses Could Become AI's Biggest Job Creators

While many workers worry about AI replacing jobs, Cuban believes the technology could help create a new generation of employers.

Jun 3, 2026

by David Adubiina

As artificial intelligence continues to transform workplaces and automate routine tasks, many workers are wondering where the next wave of job opportunities will come from. Much of the conversation around AI and jobs has been a tug-of-war between uncertainty and optimism, with fears of mass displacement clashing against hopes that the technology will create new opportunities.

Now, billionaire entrepreneur Mark Cuban believes AI could end up doing just that, particularly for small businesses.

In a post shared on Tuesday, Cuban pushed back on concerns that AI would reduce hiring at these firms, arguing instead that the technology could help more small businesses get off the ground and grow. As a result, he said job seekers should not overlook small businesses when searching for opportunities in the years ahead.

Here are some of the key reasons behind that view.

/1. Small businesses create ~60% of new jobs every year

One of Cuban's main arguments is that small businesses have historically been the biggest source of job creation in the United States.

While Cuban did not cite the source of the figure, data from the U.S. Small Business Administration shows that small businesses generated 12.9 million net new jobs and accounted for 66% of employment growth over the last 25 years.