Moove Customers to Get ₦35bn in Vehicles as It Exits Nigeria

Moove is leaving Nigeria, but its customers won’t be left empty-handed.

The Lagos-founded mobility startup has announced it will transfer vehicles worth over ₦35 billion ($26 million) to customers, as a “Thank You Nigeria” initiative. 

According to the company, this is to recognise the customers, employees, partners and communities that supported its growth from a Lagos start-up into an international mobility business.  

Who qualifies for the vehicles? 

From October 1, 2026, drivers who already operate eligible vehicles through Moove’s drive-to-own and rental products will own them outright, with no further payment to the company for the vehicles themselves. 

“We want those vehicles to continue supporting livelihoods and families long after this chapter of Moove’s operations concludes,” Ladi Delano, Moove's co-founder, told Business Day, adding that the arrangement would allow customers to continue using the vehicles to generate income after Moove’s departure.  

Why is Moove exiting Nigeria? 

Moove's exit follows Uber’s withdrawal after 12 years in the market. In 2014, Uber launched in Nigeria and became the main platform behind Moove’s local financing model, with drivers repaying their vehicles from earnings on the app. 

“Uber was the principal platform supporting our Nigerian model at scale, so its departure had a significant effect on the business,” Delano said. 

Established in 2020 by Ladi Delano and Jide Odunsi, Moove was built to tackle the lack of access to vehicle financing and economic empowerment for ride-hailing and mobility entrepreneurs who have little or no credit history or collateral. 

Since its launch, it has grown to have 9,000 customers using its drive-to-own and rental products in Nigeria, with Moove-financed vehicles helping them generate approximately ₦57bn in revenue, the firm disclosed. 

But now, after weighing the alternatives and the economics of staying, the company concluded it could not sustain its Nigerian model. 

What happens to Moove’s employees