OnePlus, once known as the "flagship killer," has officially confirmed that it is ending operations in the US and Europe, the company announced alongside parent brand Oppo. The confirmation marks one of the biggest shake-ups in the Android smartphone market in years and brings an end to OnePlus as a standalone brand in some of its biggest international markets.
"After careful assessment, OnePlus will no longer launch new products in Europe and North America," the company said in its official statement. All existing users' rights, including after-sales support and software updates, will remain fully guaranteed.
This isn't exactly breaking news in the sense that the direction has been clear for months, but it is now official. Rumors that OnePlus was quietly winding down have been circulating since the start of the year. What has changed is that those rumors have now been confirmed as fact, ending weeks of denials and speculation.
The first rumors of OnePlus' shutdown began months ago
The first major reports surfaced in January and quickly sparked debate online. They claimed OnePlus was preparing a gradual withdrawal from key smartphone markets, beginning with the US and Europe, citing cancelled product launches, employees leaving the company, and reports of restructuring within its parent company, Oppo.
Responding to the speculation at the time, OnePlus Head of Marketing and Communications for OnePlus North America, Spenser Blank, dismissed the reports in a community post, saying:
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