Software-as-a-Service (SaaS) startup Houseware has announced the raise of $2.1 million in seed funding, led by Singapore-based venture capital firm Tanglin Venture Partners.

Founded in late 2021 by Saini and Shubhankar Srivastava, the startup empowers businesses in the SaaS sector with more than 1,000 employees with straightforward access to the functional data to keep real-time track of metrics they need to deliver growth, rather than having to rely on data teams to generate a report.

A process that flips the typical model of waiting for insights from a data warehouse on its head, hence the company’s name which is coined from a play on the word "warehouse", Saini explained.

The Singapore- and California-based startup considers Clari and its closest competition, alongside some horizontal platforms like Thoughtspot. It says it intends to use the funds to grow its customer base, expand the team, and double down on alliances with partners like Snowflake to scale its offerings.

The $2.1 million round involved other participating investors including early-stage investors GTMfund and Better Capital, and undisclosed angel investors from SaaS businesses such as Snowflake, Stripe, Carta, Zendesk and Superhuman.