Even though India is one of the most linguistically diverse nations in the world, digital commerce still leans heavily on English and a handful of regional languages, leaving a large share of users underserved. Swiggy is now trying to change that, starting with how people place orders.

To do that, it has partnered with Sarvam AI to bring voice-led ordering across its food delivery, Instamart, and Dineout services, supporting 11 Indian languages, including Hindi, Tamil, Telugu, Kannada, Bengali, and Marathi. 

Swiggy's move comes just days after rival Meesho rolled out its own GenAI-powered shopping assistant, Vaani, signalling a broader shift among India's e-commerce platforms toward voice-first, regional-language commerce.

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For Swiggy, that shift is less about adding a feature and more about changing how users interact with the platform altogether. Instead of tapping through screens, users can simply speak, with an AI assistant handling discovery, selection, and checkout in the background.

Swiggy CTO Madhusudhan Rao said the goal is to meet users in the languages they already use, rather than forcing them to adapt to the product. “True accessibility means meeting users where they are, in the languages they speak… Soon, users will be able to simply ask their AI assistant in their preferred language to order food or groceries, with the system handling discovery, ordering, and checkout,” Rao said.

How Swiggy’s voice ordering with Sarvam AI works

At the center of the system is a conversational layer that replaces traditional navigation. Once a user speaks, the assistant interprets intent, finds options, and completes the order within a single interaction. Payments are processed through Razorpay using India’s UPI infrastructure, adapted for AI-led transactions.

That experience runs in two distinct ways. In one, users can place orders over a regular phone call, with no app or internet connection required. Swiggy and Sarvam demonstrated this at the India AI Impact Summit in New Delhi by completing an Instamart grocery order entirely through a call. In the other, Swiggy is embedded inside Indus, Sarvam’s AI-native chat platform, where ordering happens through conversation rather than menus.

Sarvam co-founder Pratyush Kumar said this is where AI starts to feel less like a tool and rather like infrastructure. “India is a voice-first nation, and the next billion users of AI will experience it in the language they choose. Our partnership with Swiggy brings that vision to life in one of the most everyday, high-frequency use cases there is: ordering food and groceries."

Razorpay Chief Product Officer Khilan Haria also added that the partnership enables AI agents to understand user intent and complete transactions without interrupting the conversation. The announcement builds on Swiggy's earlier rollout of Model Context Protocol integrations across its services and its work on agent-led payment systems with Razorpay.

What to know before trying Swiggy’s voice ordering feature

For now, this isn’t a feature you’ll find inside the Swiggy app. The experience lives within Indus, Sarvam’s standalone chat platform, where Swiggy is integrated as a commerce layer. Swiggy says it's the first platform to go live on Indus.

There’s also no clear timeline yet for a wider rollout, and the companies haven't shared financial details of the partnership. What is clear, though, is the direction. As more users come online through voice and regional languages, platforms like Swiggy are starting to rebuild the interface itself, moving away from buttons and menus toward something closer to conversation.

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