6 Tools These Startup Founders Didn't Think They Needed Until They Did

Some tools are easy to dismiss when you're just starting out. You can keep projects in a spreadsheet, remember where things are stored, track your time in your head, and manage social media manually.

But then your startup grows, the workload gets heavier, and those little workarounds stop being so convenient.

We spoke to Marcos Valera, GTM at ElevenLabs and Co-Founder of The Closing Circle, and David Oladeji, Co-Founder and CTO of OgenticAI, about the tools they initially thought they didn’t need but eventually came to rely on.

Here’s what made the difference for them.