VIDEO: Rafiq Phillips on building the attention layer that African advertising was missing
He’s spent his career on one question: why do brands pay for ads nobody remembers?
About this episode
Think about the last ad you scrolled past today. Can you remember what it was for? Probably not, and that’s the problem Rafiq Phillips has spent his career thinking about.
In this episode of The Founder Room, I sat down with Rafiq, co-founder and CTO of Naritive, the attention intelligence company helping brands move beyond impressions people barely register. We unpack the technology strategy behind the company's proprietary Attention Intelligence Platform, and why he believes marketers have spent too long measuring delivery instead of what their advertising earned.
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