VIDEO: What is Privacy-Enhancing Technologies (PETs)

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What if every link you click, every place you go, and every person you message is being tracked and sold? It is. Most of today’s online activity leaves behind a digital trail that companies, advertisers, and even data brokers are eager to scoop up.

That’s where Privacy-Enhancing Technologies, or PETs, come in. These are tools and methods, ranging from encryption and anonymisation to secure data-sharing frameworks, designed to help you protect sensitive information, limit who can access your data, and still make use of digital services without giving up your privacy.

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