What to Expect From Apple's October 28 Event 2026

Apple has been doing things differently lately. From splitting its flagship device launches across the year to introducing its first foldable phone, the company has been moving away from its usual product launch playbook. Now, it's preparing to hold another product showcase just weeks after its previous announcements.

Apple is expected to showcase new products at an event in Los Angeles on October 28, dubbed “Pro and Tell.” The name offers a pretty clear hint about what's coming.

The MacBook Pro is expected to headline the event, but Apple could also introduce an entry-level MacBook Pro with a new chip, an updated iMac and a redesigned iPad mini.

This won't be a traditional Apple event with a major public livestream. Instead, invited media will get hands-on time with the new devices, while Apple is expected to announce products through its usual online channels. Still, the potential upgrades are significant.

The OLED MacBook Pro takes centre stage

The redesigned high-end MacBook Pro models are expected to bring two major changes to Apple's laptop lineup: OLED displays and touchscreen support.

OLED should deliver deeper blacks, improved contrast and richer colours. It could also help Apple make the laptops thinner and lighter than their predecessors.

The touchscreen would be another major shift. Apple is reportedly updating macOS to support touch gestures, although the feature is expected to complement the keyboard and trackpad rather than replace them. A reinforced hinge could also help keep the display steady when users tap the screen.

Another potential change is the removal of the familiar display notch in favour of a Dynamic Island-style cutout, similar to the one on recent iPhones.

There's a catch, however. The redesigned models are reportedly expected to use the M5 Pro and M5 Max chips already found in the higher-end MacBook Pro models introduced earlier this year, rather than newer M6 Pro and M6 Max processors. Apple is reportedly skipping those chips as it focuses on its next generation.

Apple could also keep the existing MacBook Pro models on sale, positioning the OLED versions as more premium options. That would give buyers a choice between the familiar design and a more expensive model with a touchscreen and upgraded display technology.

OLED panels and touch components add manufacturing costs, so a price increase would not be surprising.

An entry-level MacBook Pro with an M6 chip

The redesigned OLED models aren't the only MacBooks expected to arrive.

Apple is also reportedly preparing a 14-inch entry-level MacBook Pro powered by the M6 chip, replacing the current M5 version.

Unlike the premium models, this laptop is expected to retain its existing design, with the processor providing the main upgrade. For buyers who want improved performance without paying extra for an OLED touchscreen, this could be the more practical option.

The iMac gets a chip upgrade

The 24-inch iMac is also expected to receive the M6 chip.

Major design changes aren't currently expected, making this more of an internal upgrade than a complete refresh. Apple could introduce new colour options, although that remains unconfirmed.

If the reports are accurate, the M6 should bring performance improvements over the existing model, but buyers hoping for a substantial redesign may have to wait.

The iPad mini 8 could be the sleeper hit

While the MacBook Pro is likely to dominate attention, the next iPad mini could be one of the more interesting products announced.

The iPad mini 8 is expected to adopt an OLED display, bringing the technology to Apple's smallest tablet for the first time. OLED could improve contrast and colour reproduction, making videos, photos and games look better.

The tablet could also receive a redesigned speaker system that uses vibration rather than conventional speaker openings. This could help improve water resistance by reducing the number of openings in the device.

Some reports suggest Apple could take that further with water resistance that allows the tablet to withstand splashes, although the extent of any protection remains unconfirmed. It's too early to assume the device will support submersion or receive a particular IP rating.

Under the hood, the iPad mini 8 is expected to use the A20 Pro chip, reportedly the same processor found in the iPhone 18 Pro. Its front-facing camera could also move to the landscape edge, making video calls more convenient when the tablet is used horizontally.