Vine was once one of the internet's most recognisable social media platforms. Its six-second looping videos turned everyday users into internet celebrities, created countless memes, and gave millions of people a new way to entertain themselves online.
Yet, despite its influence, Vine struggled to turn its popularity into a sustainable business. Twitter eventually shut it down in 2016, leaving many of its creators to find new audiences elsewhere.
A few years later, TikTok would emerge as the dominant force in short-form video, building on an idea Vine had introduced but taking it much further. So what went wrong with Vine, and how did TikTok get it right?
Watch the documentary below
In this episode, Techloy traces the history of short-form video, from the early competition between Keek and Vine to the rise of TikTok. It examines how Vine became a cultural phenomenon, the leadership and monetisation problems that contributed to its decline, and how ByteDance's acquisition of Musical.ly helped TikTok expand its global audience.
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