Chinese phone maker, Transsion has continued its dominance of the African smartphone market, according to the latest report from global technology research and consulting firm, International Data Corporation (IDC).
The report showed that Transsion brands — Tecno and Itel — topped the low-end and mid-range smartphone market segments in Africa yet again and remained the continent’s leaders in terms of overall smartphone shipments, together accounting for 33.1% of the market’s volume in Q1 2019.
Indeed, the growing popularity of low-end to mid-range devices shows that cheaper phones offering better value will increasingly dominate the market, as Arnold Ponela, a research analyst at IDC noted.
Samsung, which followed in second place with 24.5% unit share, remains the top standalone smartphone product in Africa, while Huawei ranked third with a unit share of 11.8%, according to the report.
Transsion overtook Samsung for the first time in 2017 to claim the top smartphone brand position in Africa.