Convertedin, an Egypt-based marketing infrastructure platform has raised $3 million in its seed round led by Merak Capital based in Saudi Arabia, with participation from 500 Global and MSAS.

  • The fund would be used to launch its operations in Brazil and expand its presence in Egypt and Saudi Arabia.
  • Founded in 2019, Covertedin offers brands and businesses a single platform to drive personalized and scalable campaigns, convert customers, achieve measurable results and grow revenue.
  • The startup leverages data to help businesses drive up their customer acquisition and revenues.
  • It currently works with national and multinational brands in Africa, the Middle East and South America.