The European smartphone market continued to suffer from a global economic slowdown and ongoing geopolitical tensions, with shipments declining by 16% year-on-year in Q3 2022, according to the latest research from Counterpoint.
However, Apple’s iPhone 14 launch and a significant push by Xiaomi and realme in Russia helped shipments to grow by 4% compared to Q2 2022.
Samsung maintained leadership in the European smartphone market despite a double-digit YoY shipment decrease. in Q3 2022
Xiaomi overtook Apple as Europe’s second largest vendor thanks to significant growth in Russia, where the OEM looks to capitalise on Samsung and Apple’s official absence.
Apple shipment declined YoY as supply constraints of its new iPhone 14 series caused by coronavirus lockdowns in China delayed some shipments into Q4. Although its market share grew 1%, the brand lost the second place to Xiaomi.
realme also posted strong gains in Russia and overtook OPPO as Europe’s fourth largest smartphone vendor.