Google I/O 2025: All the AI updates coming to Search
Google blends Gemini AI into Search, making it smarter, faster, and more personal.
At Google I/O 2025, the tech giant unveiled a sweeping overhaul of its flagship product: Google Search. But this wasn’t just an update—it was a clear signal that Google is redefining what it means to “search.” Gone are the days when typing a few keywords returned a simple list of links. Now, powered by its Gemini AI models, Google is shifting toward a more intelligent, conversational, and contextual experience.
With AI being integrated into the Google Search engine, the company is aiming to make information access more dynamic, more personalized, and more visually intuitive than ever before. These updates reflect Google’s broader push to integrate AI into every layer of its ecosystem, bringing Search closer to a real-time assistant than a passive tool.
Louis Eriakha
A New Google Search Experience: AI Mode
The centerpiece of this transformation is AI Mode, now rolling out to all users in the U.S. This new interface turns search into an interactive, conversational tool. Instead of serving up a list of links, Google’s AI summarises results, synthesises information from multiple sources, and allows users to ask follow-up questions—like a chatbot built into your search bar.
It’s designed to do more than just inform; it can help complete tasks like booking reservations or pulling relevant info from your Gmail to tailor results to your context.
Going Deeper with Deep Search
Another standout is Deep Search, aimed at users with complex or nuanced queries. If your question doesn’t have a quick or straightforward answer, Deep Search kicks in to explore the topic more thoroughly. It uses Google’s Gemini AI to dig into web content and return a more comprehensive, thoughtful response. This goes beyond summarising—it’s about helping you explore layers of information you didn’t even know you needed.
Real-Time Context with Search Live
Google is also bringing AI to the real world with Search Live. Using your phone’s camera, this tool enables real-time search based on what you’re seeing. Just point your camera at a product, location, or object, and Google’s AI will instantly identify it and provide relevant, contextual information. This combines the power of vision AI with the search engine’s massive knowledge graph, making real-world discovery faster and more useful.
AI Mode for Shopping: Personalised and Interactive Shopping Experience
Google's AI Mode for Shopping revolutionises online shopping by offering a more personalised and interactive experience. Users can now virtually try on clothes using their own photos, thanks to an enhanced "Try It On" feature. This allows for a more accurate representation of how garments will look, moving beyond generic models.
Additionally, AI Mode provides a dynamic shopping panel that updates in real-time with personalised product recommendations, price tracking, and checkout assistance. This seamless integration aims to make online shopping more convenient and tailored to individual preferences.
Conclusion
Google’s AI-powered updates represent a bold rethinking of what Google Search can be. It’s no longer a tool you use—it’s becoming a partner in how you discover, decide, and act. By incorporating AI Mode, Deep Search, Search Live, and AI Mode for Shopping, Google is transitioning from a traditional search engine to an intelligent assistant capable of understanding context, providing personalised responses, and facilitating real-time interactions.
While questions about accuracy, trust, and data privacy remain critical, it’s clear that Google is not just evolving its search engine but reshaping how we engage with knowledge.
