A recent Business Insider report found that employees at KPMG are being tracked on how often they use AI—and some say the system is already being gamed. The firm isn’t alone. Companies like JPMorgan, Amazon, and Disney are also rolling out dashboards to measure AI adoption, usage frequency, and output.
On paper, it’s about productivity. In practice, it’s creating a new kind of workplace pressure: use AI often, or risk falling behind. And when usage becomes a metric, people start optimizing for the metric—not necessarily for better work.
So where does that leave you if you actually care about doing original, thoughtful work? Here’s the honest answer: you don’t fight the system directly. You outgrow it.