MasterChow, a direct-to-consumer (D2C) food brand based in India has raised $1.2 million in its new funding round led by Anicut Capital, an alternative assets-focused firm in India.

  • The funds will be used to scale its product categories, introduce new flavours and enter the ready-to-eat market.
  • Founded in 2020, MasterChow is a ready-to-cook Asian cuisine brand offering Asian pantry staples including stir-fry sauces, ready-to-eat dips and noodles for fast food at home.
  • The startup has a Delhi-located manufacturing facility serving 15,000 orders daily in 20,000 pincodes in India across tier I and II cities.
  • WEH Ventures based in Mumbai and Fluid Ventures participated in the funding round.