Neso Brands, an arm of Lenskart based in India has raised $100 million in its seed funding round led by KKR, Softbank, Alpha Wave Global and Temasek.

  • The funds will help Neso Brands to enter into international markets by partnering with eyewear brands globally and optimizing synergies from Lenskart Group, it claims.
  • The direct-to-consumer (D2C) brand plans to become the brand of the future and help partner businesses make global outreach through resource sharing, technology, supply chain, distribution, capital and standard practices.
  • Launched in 2010, Lenskart is an e-commerce optical provider serving more than 10 million customers with a presence in 235 Indian cities and Singapore and over 1,000 omnichannel stores.
  • It recently entered the Middle East and US markets.