IK Kirana, an India-based supply chain startup has raised $25 million in its Series B funding round to attract more customers to brands and consumer outlets in India.

  • The funds will help the startup to hire more tech talents and expand its services to over 100 districts in India, it claims.
  • IK Kirana is an app-based consumer goods supply platform and digital marketing for brands that partners with wholesalers and retailers to get goods to consumers in India.
  • With a partnership with over 1,000 stores, the startup is increasing sales for consumer goods outlets in India via its app and managing the distribution channel to end-users; it has served over 25 million users.
  • The round was led by Alpha Wave Global, Info Edge Ventures and Kae Capital with participation from angel investors.