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Tesla's Cybertruck got people talking when it first appeared, but that early interest hasn't turned into the sales the company may have expected.

According to Kelley Blue Book, estimated US Cybertruck sales fell from 38,965 in 2024 to 20,237 in 2025. That's a 48% decline, while the wider US electric vehicle market fell by just 2%. 

The gap is particularly striking now that Tesla plans to wind down Cybertruck production to make room for its Cybercab robotaxi. Musk announced the decision on November 6, then extended production through summer 2027 to fulfil more orders. 

So, what happened between the excitement surrounding the Cybertruck and its actual sales? 

Where Tesla's promise fell short 

Consider what Tesla originally promised. In 2019, the truck was advertised with a starting price of $39,900. By 2023, the cheapest planned version cost $60,990, and the models initially delivered were even more expensive. 

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