Instagram is working on a repost feature
It joins TikTok, Threads, and X in making resharing native.
For a platform built around sharing, Instagram’s always made it surprisingly hard to actually share. No repost button, no simple way to boost someone else’s post to your Feed—just a clunky Story share or third-party workaround.
But now, after years of users asking for it, Instagram appears to be testing a native repost feature. Some users have reported spotting the feature on their accounts, with one noting that it includes the option to repost your own content as well.
There's a repost button on Instagram posts now, but I can't use it 👀
— ㆅ (@howfxr) June 13, 2025
I'm getting a “Unable to post” warning when I tap it. Maybe reposts are coming soon to Instagram, just like in Threads. pic.twitter.com/he4Rwbqcai
Unlike Story share, which disappears after 24 hours, these reposts would stick around, living in your Feed like any original post, complete with original captions and creator credit.
If this sounds overdue, it is. Reposting has been part of social media culture since Twitter (now X) introduced the retweet in 2009. TikTok also has a dedicated repost feature, which really helps its algorithm thrive. Even Threads—Instagram’s own sibling app—has a built-in repost function.
For years, Instagram stood out for not having one, despite being one of the most visually driven platforms out there. But now that the repost feature might be coming, it could be a game-changer, especially for influencers and brands.
Official reposts could help spread content organically, boost visibility, and make sure original creators get proper credit.
Emmanuel Oyedeji
But not everyone thinks this is a win. Some users argue Instagram is already too cluttered—posts, Reels, Stories, Notes, DMs, ads, do feeds really need more? And there’s the interface challenge: how does Instagram give reposts a spot in a Feed that’s already bursting at the seams?
Still, Instagram is betting that reposts will help its ~1.7 billion users amplify what matters, without losing context or credit. When or if the feature launches globally remains unclear. But if it does, it could mark a shift in how the platform handles sharing.
