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Meta's Muse has been around for less than two weeks, but people are already using it for more than just asking AI questions.

The new AI agent has passed 2.5 million downloads since launching on September 8, according to Sensor Tower, and briefly overtook ChatGPT as the most downloaded free iOS app in the US.

But the more interesting story is what Meta wants you to do with Muse. Instead of simply answering questions, Muse is designed to carry out tasks on your behalf. It can search the web, manage certain emails and calendars, book things and, increasingly, help you shop and make purchases.

While that sounds convenient, it also puts Muse in the middle of a fight over who gets to control what we do online. And also, what exactly is making Muse attract so many downloads? 

Meta Muse AI Agent: What It Can Access and What It Costs
The agent will initially be available in the US through a dedicated app and WhatsApp. Meta also plans to bring Muse to its smart glasses “soon.”

Meta wants to build a platform people care about with Muse

One reason is that Muse is being positioned as something people can actually use to get things done, rather than another AI chatbot they open to ask questions. 

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