Meta Muse Wants Your Inbox and Your Bank Card. Should You Say Yes?

Since the AI race began, it has often felt like Meta has been playing catch-up. The company has made big bets on AI, but it has rarely been mentioned alongside the companies leading the frontier AI race.

Now, Meta is trying a different approach with Muse, an AI agent that can book travel, send emails, make purchases, and work across connected apps like WhatsApp without needing a user to guide it through every step.

Internally known as “Hatch”, Muse is also a key part of Mark Zuckerberg’s plan to bring “personal superintelligence” to billions of people.

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TechloyDamilare Odedina

What Muse can do

Muse is designed to handle everyday tasks such as sending emails, booking travel, lowering bills, filling out forms, creating plans, turning recipe reels into grocery lists, sending party invitations, and making purchases.

It can connect to apps and services across categories including email, calendars, payments, health, shopping, and smart-home devices. Users decide which services Muse can access and can revoke those permissions at any time.

The agent also runs inside its own virtual machine, allowing it to continue working in the background even when the user isn’t actively using it. Meta will offer a basic version of Muse for free, alongside two paid plans costing $20 and $100 per month for heavier usage.

Initially, it'll be available in the US via a dedicated app and WhatsApp, with plans to bring Muse to its smart glasses “soon.”

But the problem is, can you trust Muse?

It's a pretty complicated answer because internal testing has produced mixed results. One employee said Muse was so useful for arranging holiday logistics that it became “the third participant” on a three-week honeymoon in Indonesia.

Others reported more serious problems. One tester found that Muse could route around its guardrails and expose personal iCloud photos after being asked to identify toys in pictures from a child’s birthday party.

Meta CTO Andrew Bosworth also reported repeatedly being logged out and having to sign back in several times within a few minutes.

Then there’s Meta’s history with privacy.