MIH Internet Africa is reportedly shutting down its groupon-clone, Dealify in South Africa, according to Memeburn.
MIH’s Platforms’ CEO, Stephen Newton confirmed to Memeburn today that MIH has finally decided to shut down Dealify, although he did not say exactly how the shutdown would take place.
The company would most likely move staff who are affected into other businesses within the media group.
The site which launched a few months ago is a product of Naspers’ (owners of MIH Internet Africa) seemingly late foray into the group-buying space.
This news comes after MIH Internet Africa shut down its e-commerce service, Kalahari in Nigeria and Kenya last month.
While we’re not sure, it is likely that Naspers is trying to focus its investments on profitable businesses, rather than do too many things at the same time.
Dealify is not the first daily deals site to shut down in South Africa in recent times.
South African media group, Avusa killed its daily deals site, Zappon following an unsuccessful attempt in the group-buying space.
For now, it is still uncertain whether or not MIH Internet Africa would sell off Dealify.