OpenAI is combining its core desktop tools into a single “superapp,” consolidating ChatGPT, Codex, and its AI browser Atlas into one product as the company moves to simplify its offerings and compete more directly with rivals like Anthropic.
The decision, confirmed following a report by The Wall Street Journal, marks a shift in strategy after a period in which OpenAI expanded into multiple standalone applications that users had to navigate separately.
In an internal memo to staff, Chief of Applications Fidji Simo acknowledged that the company’s approach had become fragmented. “We realised we were spreading our efforts across too many apps and stacks, and that we need to simplify our efforts,” Simo wrote. “That fragmentation has been slowing us down and making it harder to hit the quality bar we want.”
She later reiterated the shift publicly, describing it as part of a broader transition from experimentation to focus.
Companies go through phases of exploration and phases of refocus; both are critical… Really glad we're seizing this moment,” she wrote on X.
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