24Seven, an e-commerce and retail-focused startup based in Pakistan, has raised $6 million in its pre-Series A funding round.

  • 24Seven, through Apni Dukan, uses branding and digitization to help small and medium sizes businesses (pop and mom stores) to reach more customers.
  • The startup integrates small businesses into one brand experience.
  • Betatron Venture Group, Newlin VC, Verity Capital, and Argo's Quest invested in the round.
  • 24Seven last raised $1 million in its seed round and is now at a total raise of $7.2 million.