The Philippines' smartphone market declined 8.6% year-over-year (YoY), shipping 16.3 million units in 2022, according to an International Data Corporation’s (IDC) report.
According to industry analysts "both consumer and vendor confidence have been seriously dampened as inflation progressively soared throughout 2022 ending the year at a 14-year high."
Transsion was the only company in the top 5 rankings that registered growth as both of its Infinix and Tecno brands upscaled their products in bringing in more models in the higher price range of $100+ while itel continued to cater to the entry-level segment.
This post is for subscribers only
Sign up to read the post and as well as all other member only posts. Subscribing only takes a few seconds and will give you immediate access.Subscribe now
Already have an account? Log in