From irresistible tunes of Rema's Calm Down to Burna Boy's club banger, Last Last – Afrobeats is taking on the world by storm and is fast becoming one of Africa's biggest cultural exports.
And this is not just empty claims, as the latest data from music streaming platform, Spotify showed that the Afrobeat genre has grown by 550% since 2017, with over 13 billion streams in 2022, up from 2 billion streams in 2017. So far in 2023, the Afrobeats genre has been played for more than 223 million hours, with streams exceeding 7.1 billion on Spotify, showcasing its widespread appeal and continuous success.
To track this unprecedented growth, Spotify has unveiled a dedicated microsite that is a one-stop destination that will track all things related to the genre. From its origins in Ghana, its popularization in Nigeria, its fusion with other genres as well as how it has become one of the continent’s biggest cultural exports.