SRMG, the global integrated media group, has announced the launch of its corporate venture capital arm, SRMG Ventures, which will invest in early-stage companies and technologies in media creators, digital media, media enablers and tools, including generative AI, immersive and interactive entertainment.

The new corporate venture capital arm will additionally help SRMG penetrate new markets and further diversify its business offering, whilst generating tangible financial returns. SRMG Ventures will initially target investments from the Seed to the Series B stage.

This new venture capital arm will enable SRMG to back and empower regional talent and entrepreneurs, acting as a catalyst for further growth of the rapidly evolving media industry in the region.

SRMG Ventures will provide SRMG with direct access to innovative technologies, new media talent and content creators that will continue to enhance SRMG’s own media portfolio and drive forward the future of media.

SRMG Ventures has already made its inaugural investments and partnerships with two fast-growing companies – Telfaz11, a Saudi-based creative media studio specializing in locally relevant entertainment content, and VUZ, a leading VR-enabled social media app.