The logic behind the shift is straightforward. Performance advertising is built for short-term conversions — a click, an install, a sign-up — but it rarely builds the kind of brand equity that keeps customers around once the ad spend stops.
Techloy.com delivers the essential global technology and business intelligence you need.
Get limited access to technology news across emerging markets globally.
Gain premium access to top technology news and product insights across emerging markets globally.
Gain unlimited access to deep-dive reporting, market intelligence, and data-driven insights into global tech companies and ecosystems with exclusive community access. Cancel anytime.