Twitter enables publishers to charge users on a per-article basis

Twitter CEO Elon Musk in a tweet on Saturday said that the social media platform will introduce a feature that allows media publishers to charge users on a per-article basis.

Users who do not have a prior subscription nor wish to sign up for a monthly subscription will have the option to pay a higher per-article price to access occasional articles released by media organisations.

The feature which Musk describes as a "major win for both the public and media organizations" is expected to be rolled out in May.

Twitter to let users offer content subscriptions

Twitter is finally going to start allowing creators on its platform to get paid. Better late, than never, right? The new feature will allow users to offer subscriptions for their ‘tweets’, including long-form text and video-based content, says CEO Elon Musk. With the new subscriptions feature, use…

TechloyEmmanuel Oyedeji

Musk also stated that Twitter will take a 10% cut on content subscriptions after the first year and that the company will not take a cut for the first 12 months. These subscriptions will include long-form text and hours-long videos. Also a new feature by the social media company to drive content creation on its platform, the content subscription allows users to offer a subscription model for their 'tweets'.

All these moves underscore Musk's effort to drive monetization on Twitter after the microblogging platform's advertising income declined last year in the run-up to Musk's on-again-off-again acquisition that ultimately went through.

Since his takeover last October, he has made several changes to boost revenue including rolling out a paid Twitter-verified blue tick service and reducing the employee base by about 70%.