Twitter CEO Elon Musk in a tweet on Saturday said that the social media platform will introduce a feature that allows media publishers to charge users on a per-article basis.
Users who do not have a prior subscription nor wish to sign up for a monthly subscription will have the option to pay a higher per-article price to access occasional articles released by media organisations.
The feature which Musk describes as a "major win for both the public and media organizations" is expected to be rolled out in May.
Musk also stated that Twitter will take a 10% cut on content subscriptions after the first year and that the company will not take a cut for the first 12 months. These subscriptions will include long-form text and hours-long videos. Also a new feature by the social media company to drive content creation on its platform, the content subscription allows users to offer a subscription model for their 'tweets'.
All these moves underscore Musk's effort to drive monetization on Twitter after the microblogging platform's advertising income declined last year in the run-up to Musk's on-again-off-again acquisition that ultimately went through.
Since his takeover last October, he has made several changes to boost revenue including rolling out a paid Twitter-verified blue tick service and reducing the employee base by about 70%.