Produze, a UAE-based B2B marketplace that is digitizing and simplifying the agricultural value chain has raised $2.6 million in a seed funding round led by Accel with participation from others.

  • Produze enables retailers to procure directly from source country agri producer to deliver to their stores, in a process that gives a quality guarantee, competitive pricing, complete fulfilment and on-time delivery.
  • The startup aims to serve produce categories in multiple countries including the Middle East, North America, and Europe, serving a market worth $143 billion.
  • Accel invested in the round to improve access to fresh farm produce for customers at affordable prices.
  • All in Capital, Sammunati, Fashinza, Drip Capital, CityMall, Stellapps, DhanHQ, and others participated in the fundraise.