A UK Recruiter Says Much of the Career Advice Online Is Wrong. Here’s Why

There has never been more career advice online. 

Open LinkedIn, TikTok, or YouTube, and you’ll quickly find creators promising to help you land your next role. Some claim to know the secret to beating applicant tracking systems (ATS). Others recommend AI-written résumés, keyword stuffing, or interview scripts that supposedly improve your chances of getting hired.

It’s not difficult to see why that advice resonates. According to LinkedIn, the number of applicants per open role in the U.S. has doubled since the spring of 2022, with more than 52% of people globally now looking for a new role in 2026.

That number shows that the job market is significantly more competitive and pushing many candidates to look for any advantage they can find.

But according to UK recruiter Rhoda Adeola, much of the advice circulating online is encouraging job seekers to focus on the wrong things.

"I think one thing recently that has started to frustrate me as a recruiter is because there's a lot of content online," she told Techloy. 

“A lot of people giving career advice haven't worked as recruiters before, yet they're dishing out advice that people are falling for.”