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VC agency Mustard launches £4 million Africa-focused investment

Mustard, a venture agency based in London has launched a £4 million investment focusing on building narrative-driven technology ventures from the early stages in Africa. * The funds will be used to build out ventures from Africa with the potential to go global in outputs. * The agency will support visionary venture

Oluwajuwonlo Afolabi profile image
by Oluwajuwonlo Afolabi
VC agency Mustard launches £4 million Africa-focused investment
Photo by Pepi Stojanovski / Unsplash

Mustard, a venture agency based in London has launched a £4 million investment focusing on building narrative-driven technology ventures from the early stages in Africa.

  • The funds will be used to build out ventures from Africa with the potential to go global in outputs.
  • The agency will support visionary venture ideas and develop engineering, design, storytelling and technology expertise for companies.
  • It will also provide its investors with 5-year VC-type returns as opposed to the usual 10-year returns from African VC firms.
  • Mustard's team of experts includes the founder, Ndubuisi Kejeh, the former CEO of Tony Elumelu Foundation, Parminder Vir, MD of Mpesa at Vodacom, Chris Williamson, Eunice Chou, and Dudu Sarr.  
Oluwajuwonlo Afolabi profile image
by Oluwajuwonlo Afolabi

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