Mustard, a venture agency based in London has launched a £4 million investment focusing on building narrative-driven technology ventures from the early stages in Africa.

  • The funds will be used to build out ventures from Africa with the potential to go global in outputs.
  • The agency will support visionary venture ideas and develop engineering, design, storytelling and technology expertise for companies.
  • It will also provide its investors with 5-year VC-type returns as opposed to the usual 10-year returns from African VC firms.
  • Mustard's team of experts includes the founder, Ndubuisi Kejeh, the former CEO of Tony Elumelu Foundation, Parminder Vir, MD of Mpesa at Vodacom, Chris Williamson, Eunice Chou, and Dudu Sarr.