10 Non-Technical Jobs You Can Do in the Tech Industry
You don’t need to code to work in tech; you just need the right skills.
Think tech is only for programmers and developers? Not even close. While software engineers might build the product, they’re only one part of the team. Today’s most successful tech companies rely just as much on creatives, communicators, strategists, and people-first professionals to bring ideas to life.
Whether it’s crafting a killer brand identity, guiding product strategy, or ensuring users have a seamless experience, non-technical roles are critical in every corner of the tech world.
So if you're drawn to tech but don't want to code, you're not a misfit—you’re a perfect fit. Here's a breakdown of 10 high-impact, non-technical jobs in tech.
/1. Social Media Strategist
Role: Social media strategists manage a company’s presence across platforms like LinkedIn, X (formerly Twitter), Instagram, and TikTok. They plan campaigns, analyze performance metrics, and shape how the brand communicates with its audience online. Their goal is to build brand awareness, drive engagement, and support broader marketing or sales objectives.
Key Skills:
- Platform-specific content creation
- Trend tracking and audience analysis
- Brand voice consistency
- Social media analytics tools (e.g., Sprout Social, Hootsuite)
Average Salary: $63,875 per year, according to Indeed.
Emmanuel Umahi
/2. Tech Recruiter
Role: Tech recruiters source and attract talent for technical roles within a company. They’re responsible for writing job descriptions, screening applicants, coordinating interviews, and negotiating offers. They act as a bridge between hiring managers and candidates, often shaping a company’s culture and reputation in the process.
Key Skills:
- Interviewing and candidate evaluation
- Networking and sourcing (LinkedIn, GitHub, etc.)
- Understanding of tech roles and terminology
- Employer branding and communication
Average Salary: $71,654 per year, as per Coursera.
Content Partner
/3. Sales Representative
Role: Sales reps in tech identify potential clients, explain how a product or service solves their problems, and work to close deals. Depending on the role, they may focus on small businesses, large enterprises, or specific industries. Their success is often tied directly to revenue targets.
Key Skills:
- Persuasive communication and negotiation
- CRM software (e.g., Salesforce, HubSpot)
- Product knowledge and value articulation
- Resilience and objection handling
Average Salary: $70,852 per year, according to Coursera.
/4. Product Manager
Role: Product managers (PMs) are the central decision-makers for what a tech company builds. They define the product vision, prioritise features, gather customer feedback, and align engineering, design, and business teams. PMs don’t write code, but they understand enough to communicate with developers and ensure projects stay on track.
Key Skills:
- Communication and leadership
- User research and market analysis
- Roadmapping and prioritisation
- Familiarity with tools like Jira, Trello, or Asana
Average Salary: $105,434 per year, according to Indeed.
David Adubiina
/5. Content Manager
Role: Content managers oversee the creation, organisation, and publication of content across platforms such as blogs, websites, newsletters, and social channels. They ensure that content aligns with the brand voice, speaks to target audiences, and supports marketing goals like SEO, traffic, and engagement.
Key Skills:
- Editorial strategy and copywriting
- SEO tools (e.g., SEMrush, Google Analytics)
- Content calendars and CMS platforms (e.g., WordPress)
- Collaboration with designers, writers, and developers
Average Salary: $78,000 per year, according to Coursera.
Oluwaseun Bamisile
/6. Technical Writer
Role: Technical writers translate complex technical concepts into simple, clear documentation for end users, developers, or internal teams. They might create user guides, API documentation, onboarding tutorials, or help centre articles. The goal is to make tech accessible and usable.
Key Skills:
- Writing and editing
- Attention to detail and clarity
- Collaboration with engineers and product teams
- Tools like Markdown, XML, and documentation platforms (e.g., ReadMe, Confluence)
Average Salary: $76,121 per year, as per Coursera.
Loy Okezie
/7. Customer Success Manager (CSM)
Role: CSMs help customers onboard, adopt, and succeed with a company’s product or service. They proactively solve problems, identify growth opportunities, and act as advocates for both the client and the business. Their work is central to retention and long-term customer satisfaction.
Key Skills:
- Relationship management and communication
- Strategic problem-solving
- CRM and support tools (e.g., Zendesk, Gainsight)
- Cross-functional collaboration
Average Salary: $88,042 per year, according to Coursera.
Techloy
/8. Digital Marketing Manager
Role: Digital Marketing managers plan and execute campaigns to promote products, generate leads, and grow brand awareness. They oversee ad budgets, analyze performance data, and manage cross-channel strategies involving email, SEO, paid ads, and more.
Key Skills:
- Campaign planning and execution
- Analytics tools (Google Analytics, HubSpot)
- Market research and customer insights
- Budgeting and ROI tracking
Average Salary: $80,907 per year, according to Coursera.
Content Partner
/9. Graphic Designer
Role: Graphic designers in tech create the visual elements that shape a brand’s identity and digital presence. This includes designing logos, web graphics, app illustrations, social media assets, infographics, slide decks, ad creatives, and even UI components. They're responsible for making complex ideas visually understandable and emotionally resonant.
Key Skills:
- Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
- Visual storytelling and brand consistency
- Typography, layout, and colour theory
- Designing for digital environments (web, mobile, social)
- Collaboration with marketers, developers, and content teams
Average Salary: $58,956 per year, according to Indeed.
Emmanuel Umahi
/10. UI/UX Designer
Role: UI/UX designers focus on how products look (UI – User Interface) and how they feel and function (UX – User Experience). They design the interaction between users and digital products, aiming to make experiences intuitive, accessible, and enjoyable. They often collaborate with product managers and developers to ensure the final product aligns with user goals and technical feasibility.
Key Skills:
- Design tools (Figma, Sketch, Adobe XD)
- Wireframing and interactive prototyping
- User research, persona development, and A/B testing
- Accessibility standards and responsive design
- UX writing, information architecture, and collaboration with engineering
Average Salary: $82,849 per year, according to Glassdoor.
David Adubiina
Conclusion
The tech industry isn’t a one-note world of engineers. It’s a dynamic ecosystem that thrives on a wide mix of skills—from storytelling and strategy to visual design and customer empathy. These 10 non-technical roles are proof.
If you’re curious, adaptable, and eager to contribute, you don’t need to pivot into a coding bootcamp to be part of the tech revolution. You just need to play to your strengths and keep learning.
Whether you're coming from education, marketing, journalism, design, or sales, your background might be exactly what a tech company needs to grow. The door is open, and your skills are more valuable than ever.
