Amazon's Prime Day 2023 has wrapped up, smashing records.

The two-day shopping bonanza amassed a jaw-dropping $12.7 billion in total sales, making it the biggest Prime Day to date. That's right, a whopping 12.7 billion dollars in just 48 hours!

This marks a 6.1% increase compared to the $11.9 billion in sales achieved during the previous year's Prime Day, according to Adobe Analytics data of 1 trillion visits to U.S. retail sites and 100 million SKUs. But while these figures are impressive, they fell short of Adobe's projected growth rate of 9.5%.

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