Apple built a trillion-dollar brand on the promise that your data stays private. Now, three weeks before the company unveils its biggest Siri overhaul ever, new reporting is questioning whether that promise still holds.
Gizmodo published a story this morning following Bloomberg's Mark Gurman report from yesterday that raises concerns about where user data will be stored when the new Google-powered Siri launches.
The timing puts Apple in an uncomfortable position as the company settled a $250 million class action lawsuit two weeks ago over Siri features it advertised with the iPhone 16 but never delivered, and now faces questions about whether its privacy protections are weakening just as it prepares to unveil the upgrade at the Worldwide Developers Conference on June 8.
The privacy concerns center on Apple's January 12 partnership with Google to use Gemini AI models for the rebuilt Siri. While Apple said at the time that Google's technology provides the most capable foundation for Apple Foundation Models, the company has not clearly explained where conversations with the chatbot-style Siri will actually be stored or whether Google's cloud infrastructure will handle some of the processing.
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