Nreal, a China-based augmented reality (AR) headsets maker has secured $15 million in funding from IICOMBINED, the parent company of Korean sunglasses brand, Gentle Monster, to expand its offerings.

  • The fund will be used to accelerate the global expansion of Nreal and double down on its consumer business in the US, the company claims.
  • Founded in 2017, Nreal produces AR glasses on a global scale and it aims to grow and reach more audiences in the next 12 months. It supplies its products globally through partners like Qualcomm and LG, in countries such as the US, UK, Japan, South Korea, Spain, and Germany.
  • It recently launched a list of products such as AR glasses, including Nreal Air and Nreal X (Chinese Version) and an AR adapter for Apple devices in its home market.
  • Gentle Monster launched in China in 2016 and partnered with Huawei in 2019 to produce smart glasses. It is expanding in China and it opened its seventeenth store in the country in August. The Korean company looks to leverage tech and fashion with its investment in Nreal.