India’s smartphone shipments declined 11% YoY to reach over 45 million units in Q3 2022 as unfavourable macroeconomic conditions continue to affect the Indian smartphone market, according to the latest research from Counterpoint.
The year-on-year decline can be attributed to the high base last year due to the pent-up demand during Q3 2021, as well as lower consumer demand in the entry-tier and budget segments in Q3 2022.
Xiaomi held the top spot in the Indian smartphone market in Q3 2022, although its shipments declined to 21% YoY. Weak consumer demand in the entry tier was the major factor behind this decline.
Samsung held the second spot in Q3 2022. It was the only smartphone brand among the top five to register an annual growth of 19% share. It also remained the top-selling 5G smartphone brand in India
vivo captured the third position even as its shipments declined to 14% YoY, with Realme closely behind with 14% market share, also declining from 15% in Q3 2021.
Oppo continues to maintain a 10% share of India's smartphone market, while other brands take up just over 22%, a 1% increase from the year prior.