Marc Benioff Says Salesforce Will Spend $300 Million on Anthropic Tokens This Year

Salesforce CEO Marc Benioff revealed on the All-In podcast that his company is projected to spend $300 million on Anthropic tokens in 2026, almost entirely for coding, in what would be one of the largest public AI infrastructure commitments by any enterprise software company. The figure would make Salesforce one of Anthropic's largest commercial accounts, though neither company has confirmed it in official disclosures.

Tokens are the units of text that AI models process when generating output, and Anthropic bills enterprise customers based on the volume consumed. The announcement comes after Salesforce froze software engineering hiring in January 2025, citing productivity gains of over 30% from AI tools including Agentforce. By mid-2025, Benioff said AI was handling between 30% and 50% of the company's overall workload.

What Marc Benioff Said on the All-In Podcast About Anthropic and Coding Agents

Benioff was direct about where his conviction sits: "These coding agents are awesome. Anthropic is awesome. I am going to probably use $300 million of Anthropic tokens this year at Salesforce. Coding. Everything's going to be cheaper to make."

He described the shift as unlike anything in his career: "I can do things that I just could not do before. I can go faster than ever before. I can implement my software and sell it at the same time. I've never been able to do that before."