Meta, formerly known as Facebook, is joining the generative AI trend by testing AI-powered tools for its products. CEO Mark Zuckerberg announced that the company is creating a new product group to integrate generative AI into its services for its billions of users.

The initial focus will be on developing creative tools, but the long-term goal is to create "AI personas" that can assist people in various ways.

Meta will begin testing text-based AI tools on WhatsApp and Messenger, similar to ChatGPT-styled conversation bots, but it will need to complete a lot of groundwork before providing futuristic experiences to users. The company may also offer these AI-powered tools to businesses for sales and customer support purposes.

Additionally, Meta is experimenting with AI-aided filters and ad formats on Instagram, along with video and multi-modal experiences. The project will be led by former Apple executive Ahmad Al-Dahle, with the team reporting to the Chief Product Officer Chris Cox.

While generative AI tools have existed for some time, they became mainstream with OpenAI's ChatGPT bot. Microsoft has already integrated some AI tools into Bing search and Edge browser, while Google is experimenting with a competing product called Bard.

Meta's move towards AI is unsurprising as Zuckerberg's bet on the metaverse has yet to pay off, and the company needs to find new revenue sources. The company recently debuted the Meta Verified subscription program, but it remains to be seen if paid plans will become a significant revenue driver.