Google has announced the launch of its new AI chatbot technology called "Bard", which will compete directly with OpenAI's ChatGPT.

Powered by Google's large language model, LaMDA (Language Model for Dialogue Applications), Bard will be rolled out in the coming weeks and made available to "trusted testers".

The company has decided to launch the technology in response to ChatGPT's popularity and to maintain its competitive edge in AI. The CEO, Sundar Pichai, stated that the technology will simplify complex topics and provide users with easy-to-digest information from the web.

The announcement of Bard follows a code red plan that Google tested with employees last week, which included a chatbot called Apprentice Bard and new search desktop designs that could be used for question-and-answer formats.

During an all-hands meeting, employees raised concerns about the company's competitiveness in AI, leading the AI chief, Jeff Dean, to assure them that the company is moving cautiously to avoid reputational risk.

Google's primary business is web search, and the company has long been at the forefront of AI innovation. Leaders have been seeking more feedback from employees on their AI efforts, and the company has emphasized the need for rigorous testing before launching Bard.

The company said it will combine external feedback with internal testing to ensure that Bard's responses are of high quality, safe and grounded in real-world information.