Microsoft Bing Now Features a Free, Sora-Powered AI Video Generator
Sora’s arrival in Bing signals how serious Microsoft is about competing with Google and other players in the AI video space.
Creating AI-generated videos just got a lot more accessible. If you’ve been watching OpenAI’s Sora from the sidelines, either because it’s been locked behind a paywall or simply out of reach, there’s good news: Microsoft is bringing Sora-powered video creation to Bing, and it’s free (for now).
Through a new feature called Bing Video Creator, available in the Bing mobile app, users can now generate short videos by simply typing a prompt. The feature uses Sora, the same model from OpenAI that’s been making headlines since its debut in late 2024. While Sora previously required a paid ChatGPT plan, Microsoft’s integration opens the door to a broader audience.
Microsoft has been gradually embedding OpenAI’s tools into its products. The AI company's AI image generation tool, DALL·E showed up in Bing last year, Copilot is already baked into Office apps, and now video is the next frontier. It’s no surprise, Microsoft has invested billions into OpenAI, and this rollout is a way to flex that partnership.
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Getting started is simple: just open the Bing mobile app, tap the menu in the bottom right, and select “Video Creator.” You can also type directly into the search bar with something like “Create a video of…” to jump right in. Then enter your prompt, be as descriptive as possible and hit “Create.” The app will generate a five-second video in vertical format (9:16), with horizontal support (16:9) on the way. You’ll get a notification once it’s ready to view.
You can choose between two rendering options: Standard, which is completely free, and Fast, which gives you 10 quick renders before it starts costing Microsoft Rewards points. But even “fast” isn’t instant; videos can take a few hours to generate. And while you can only queue three prompts at a time and can’t tweak the aspect ratio yet. However, the simplicity and no-cost access make it a great entry point for casual creators.
Sora’s arrival in Bing signals how serious Microsoft is about competing with Google and other players in the AI video space. While models like Google’s Veo 3 may offer more advanced features, Microsoft is banking on accessibility and the sheer reach of Bing to win hearts.
In a crowded race toward AI-powered creativity, Microsoft just made a bold move: putting generative video in your pocket, with no subscription required.
Emmanuel Oyedeji
