Netflix subscribers in Nigeria will now pay more to watch premium content
With Netflix’s latest price increase, Nigeria users may be forced to weigh cost versus content value.
If you live in Nigeria and you're a Netflix subscriber, chances are that you might need to start budgeting for Netflix the same way you do for rent or fuel.
That's because the streaming giant is raising its prices in the West African country, for the third time, since 2024. Starting July 4, the Premium plan will now cost ₦8,500 monthly (up from ₦7,000), a sharp 21.4% increase. The standard plan will rise to ₦6,500, while the Basic and the Mobile plans will go for ₦4,000 and ₦2,500 respectively.
Netflix says the price changes are part of a global strategy to fund content and platform upgrades. “As we invest in and improve Netflix, we’ll occasionally ask our members to pay a little extra,” the company told shareholders. But the timing couldn’t be worse for Nigerian subscribers already dealing with an inflation rate of over 23%, per CBN, a weakened naira, and higher data costs. Remember, telcos bumped up internet prices by 40% earlier this year.
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And Netflix isn’t the only company raising subscription prices. Just weeks ago, Apple announced a 30% price increase for its individual music plan in Nigeria, from ₦1,000 to ₦1,300. That might sound minor, but these constant jumps are adding up, especially when your budget is already stretched across food, fuel, electricity tokens, and now… streaming bills.
Kelechi Edeh
What might also be raising eyebrows is how freely global streaming giants seem to adjust pricing in markets like Nigeria. While traditional pay-TV providers like DStv, typically face some form of regulatory oversight, digital platforms like Netflix and Apple operate in a grey area. It's still unclear whether these hikes are justified or simply unchecked.
But Nigeria isn’t the only one feeling the squeeze, as South African subscribers also saw prices climb last month. The hike affected three of its four plans, with new customers already paying more and existing users seeing the changes reflected in their next billing cycle.
Globally, Netflix has been making similar adjustments, raising prices in the U.S., the UK, and France.
