In recent years, there has been a remarkable surge in the adoption of mobile technology and internet connectivity across Africa, providing a solid foundation for customer engagement platforms to thrive.
One of the leading players in this industry is Termii, a Nigeria-based customer engagement startup that uses technology innovation to offer affordable tools to businesses for personalized messaging across various channels such as email, SMS, voice, and WhatsApp.
Key factors driving the growth of customer engagement platforms in Africa include among others the emergence of innovative technologies – AI, digital transformation, rising middle class and urbanization. Termii adopted this approach to help millions of African businesses communicate with their customers easily across multiple messaging channels.
Now, the startup has secured a significant amount of funding to support its growth and innovation in the industry. Termii raised $3.65 million in funding to fuel its expansion efforts, particularly in Francophone Africa, led by Fintech Collective and Ventures Platform, with participation from several investors.
Founded in 2017 by Emmanuel Gbolade and Tayo Awe, Termii uses technology innovation to offer affordable tools to businesses for personalized messaging across various channels such as email, SMS, voice, and WhatsApp. The startup has created a library of messaging APIs named TermiiGo that can be included in mobile apps and web platforms, allowing service providers to send personalized notifications to their clients throughout Africa on a large scale.